Press

“Far says No. 2 is a simple switch for those of us who want to make informed, smarter purchases but can get distracted because “not all eco-friendly products are easy to implement” or have a comparable level of quality to conventional choices.”
“Wrapped in custom printed recycled paper, No. 2 masters the unique challenge of making soft, bamboo toilet paper you actually want to show off in your bedroom.”
“For instance, No. 2 says it has found a way to reduce what it calls “butt crumble,” or the bits of residue that get left behind after wiping. To get the exact texture she was looking for, founder Samira Far spent six months on the R&D process with her manufacturer in China, testing out different formulas, thicknesses, layers of paper, and how quickly it dissolves in water. After all that testing, she settled on a material that is silky to the touch, but won’t leave tiny pieces, um, behind.”
“Recently launched No.2 offers toilet paper made with bamboo for a silky-soft, eco-friendly experience.”
“Toilet paper will likely always be disposable, but there are brands out there working to make the product as sustainable as possible. Enter No.2, a toilet paper company that makes its rolls entirely from bamboo. No. 2's toilet paper rolls have the strength you'd expect from traditional versions and come wrapped in some seriously cute printed recycled paper (no plastic packaging here!).”
“Did you know that global toilet paper production consumes 27,000 trees daily? Yikes. Recently launched No.2 offers toilet paper made with bamboo for a silky-soft, eco-friendly experience. And as a bonus, each roll comes wrapped with a fun pattern that you'll want to show off in your bathroom.”
“Hands down, No. 2 has the prettiest recycled paper packaging we've ever seen, and you can pick from a number of different soy-ink-based patterns to match your bathroom's decor ("In Full Bloom" is our top pick).”
“It’s become apparent that sooner or later, every market will be made over in the millennial image. What started with brands like Glossier and Warby Parker has now grown to include direct-to-consumer toilet paper”
“The new brand has elevated the bathroom essential with fun design-forward covers that you'll actually want to keep out for your guests to see. Whether you stack them up on No.2's signature stands or create a pyramid on top of your toilet, they are sure to add rather than take away from your room's aesthetic.”
“The Showfields bathroom features a display for No. 2, a playfully named sustainable toilet paper company.”
“Some people find bamboo toilet paper to be a silkier, cushier option than recycled toilet paper — so if your favorite TP is something super plush like Charmin, a luxe bamboo option may be more up your alley than recycled TP.”
“Often we don’t really think too much about it when we’re scanning the long aisles of paper products at our local grocery store but No. 2 has come along to change the way we, as consumers, purchase and pretty much use TP. New to the market, this eco-friendly, sustainable toilet paper company has clever and memorable hashtags such as #byebyebuttcrumble and #reduceyourcarbonbuttprint”
“As mentioned above, toilet paper production consumes 27,000 trees daily—and this cheeky bath tissue brand is doing something about it. Made from 100-percent bamboo, No. 2 is offering an eco-friendly alternative to traditional toilet paper.”
“Besides being a better choice for our planet, bamboo toilet paper is also nice and strong, creating a reliable wiping experience. You know how dreadful unreliable toilet paper can be for your hands. And to top it off, these toilet rolls are wrapped in eco-friendly papers in super fun designs.”
“Ever been to a rest stop that's out of TP? Take No.2 Toilet Paper ($34 for 24 rolls) with you for emergencies.”
“Until recently, the easiest sustainable alternative has been toilet paper made from recycled materials. With the introduction of toilet paper made from fast-growing, renewable bamboo, toilet paper startup No. 2 offers another option.”
“While many consumers are attempting to purchase more eco-friendly products, one area is often forgotten -- your 'carbon buttprint.' Consumers can decrease their carbon buttprint by purchasing No.2 online with the option to purchase through the subscription-based model. The toilet paper is delivered without the use of plastic in 100% recycled paper packaging that's adorned with funky and bright patterns.”
“No. 2, a brand that is big on fashionable patterns with wrappers that are made from 100% recycled paper printed with soybean ink that show off florals, animal prints, and geometric shapes. No. 2 claims its TP will provide a better wiping experience, "because unlike other brands it is strong, silky, and butt-crumble free" (a phrase I never thought I'd be typing). I can attest: The 3-ply stuff really is great!”
YOUR BATHROOM NEEDS SOME FANCY TOILET PAPER (YES, REALLY!)
“No. 2 is a brand that is big on fashionable patterns with wrappers that are made from 100% recycled paper printed with soybean ink that show off florals, animal prints, and geometric shapes.”