95% Less
Butt CrumbleTM

This is serious. What is butt crumbleTM ? We think this video says it all! Butt crumbleTM is essentially the unwanted gifts those other papers leave behind when you wipe. No, thank you! In fact, we decided to personally test a whole lot of different paper materials to create a smooth and silky toilet paper that’ll have you exiting the bathroom butt crumbleTM free. You’ll find yourself equipped with a light, clean feeling and more pep in your step.

100% Bamboo Strong and Sustainable.

Why use bamboo toilet paper? Global toilet paper production consumes 27,000 trees daily. Yep - Daily! Bamboo can be harvested yearly compared to trees which are harvested every 20 to 50 years (or more!). Besides being a better choice for our planet, bamboo toilet paper is also nice and strong, creating an amazing wiping experience.


When designing No. 2, we decided to max out the silkiness. What does that mean? Well, while it’s certainly soft to the touch and strong, you’ll find our unique texture unbelievably smooth and gentle on your skin. The end result is something more than you expect from a toilet paper: real tactile luxury.


No more hiding that old unsightly toilet paper wherever you can cram it! Our constantly evolving custom prints match your style and decor. Each No. 2 roll is wrapped in custom printed recycled paper to give your bathroom a more thoughtful, personalized look.