95% Less
Butt CrumbleTM

This is serious. What is butt crumbleTM ? We think this video says it all! Butt crumbleTM is essentially the unwanted gifts those other papers leave behind when you wipe. No, thank you! In fact, we decided to personally test a whole lot of different paper materials to create a smooth and silky toilet paper that’ll have you exiting the bathroom butt crumbleTM free. You’ll find yourself equipped with a light, clean feeling and more pep in your step.

100% Bamboo Strong and Sustainable

Why use a bamboo toilet paper product? Global toilet paper production consumes 27,000 trees daily. You read that right: daily. Bamboo forests reach maturity in 4-6 years and can be harvested yearly compared to trees which typically are harvested after 20 to 50 years (or more!). Besides being a better choice for our planet, bamboo toilet paper is also nice and strong, creating a reliable wiping experience. You know how dreadful unreliable toilet paper can be for your hands.


When designing No. 2, we decided to max out the silkiness. What does that mean? Well, while it’s certainly soft to the touch and strong, we think you’ll find our unique texture unbelievably smooth and gentle on your skin. The end result is something more than you expect from a toilet paper: real tactile luxury. It’s all part of our plan to make the best feeling, best functioning toilet paper on the market.


No more hiding that old unsightly toilet paper wherever you can cram it! Our constantly evolving custom prints match your style and decor. Each No. 2 roll is wrapped in custom printed recycled paper to give your bathroom a more thoughtful, personalized look. Besides being ultra stylish, we like that each roll is covered, protecting it from dust and other nonsense.